SEO means Search engine optimization. It plays an essential role in the success of any online business (if done correctly). Also, it’s a great way to increase the ranking of a website. The website development process is incomplete without implementing SEO strategies which are a continuous process that takes time to show results––rank your website on the top of competitors’ lists. Therefore, a webmaster should understand what SEO is and how it can generate traffic for the site.
Types of SEO
A good SEO consists of multiple strategies for building and improving a good rank in search results. It increases the quality of a website by making it faster, user-friendly, and easier to navigate.
There are four main types of SEO, all aimed at helping a website owner to earn greater visibility in search results:
White hat SEO techniques
- Adhere to Google Webmaster Guidelines
- Carries far less risk
- Tends to deliver lasting value over time
- Take a longer time to show results and cost more to carry out
All the respected SEO marketing companies like Moz, Stone Temple, GSQI, Search Engine Watch, Search Engine Journal, the SEM Post, Search Engine Land, Search Engine Roundtable, and Philadelphia-area Seer Interactive all use and recommend white hat SEO techniques.
Black hat SEO
- Practices that do NOT adhere to Google Webmaster Guidelines
- Take less time to show results––faster practice.
- It is usually less costly because of shortcuts against published search engine guidelines.
- Carries the risk that a website will be banned or demoted from search results.
Black hat SEO techniques return value quickly, but the value cannot be sustained with risk.
Grey hat SEO
- Somewhere falls in the middle of white and black hat SEO tactics.
- The practices aren’t explicitly highlighted in the guidelines but considered risky.
The Crucial Elements of SEO
Without modern SEO techniques, the website could not get trustful search results––an alarming situation. Therefore, one must understand how the following crucial elements work in SEO.
Keywords
Keywords are words that prospects use to find content online. Therefore, keywords play an essential role in search engine rankings. However, they must be carefully chosen, well-researched, and judiciously used in the website content and blogs to be effective.
When researching phrases or words, looking for ones that show low competition and high search rates is vital. Choose short-tail keywords (dogs), long-tail keywords (terrier puppies for sale), and local keywords (puppies for sale in Pakistan) to work into the content. Moreover, keywords help optimize titles, URLs, and other SEO elements (on-page).
Content––providing valuable information
Content is king. It plays a vital part in SEO, without which one cannot reach and engage audiences. For example, suppose a nursery owner wanted to increase the website visibility. In that case, they might publish a series of blogs related to gardening tips, choosing the right species of plants, and need to cover more related topics.
When someone interested in gardening looks for relevant information in the search engine, the blog related to that keyword comes up. This is how the website owner can build a relationship with that prospect. Today’s content must be informative, relevant, engaging, interesting, and shareable.
Forms of content;
- Web page content
- Blogs
- Videos
- Infographics
- Local Listings
- Social media posts
- Podcasts
- Whitepapers and e-books
Off-Page SEO
It involves external optimization (happen away from the site) practices. The main technique is building quality backlinks to the website from reputable external sites that tell search engines that this site is high-quality and valuable, and this builds authority. Tactics to backlink building include; creating lots of infographics, guest blogging, and mentioning influencers in the content.
Search Engine Marketing
SEM refers to paid marketing efforts such as native ads, social media ads, Google AdWords, shopping ads, display ads, pay-per-click, and more.
Although Search Engine Marketing isn’t usually a significant component of an SEO strategy, it does help the web owner to reach new and highly targeted audiences.
Search Engines Are Fallible
What if a site doesn’t have proper links structured in place? In this case, the search engines fail to crawl and index the site correctly, resulting in lower rankings. As we know, SEO is a complex and continuous process, and if a person doesn’t take steps to counter search engine failings, then the website will have to pay the price, making it impossible for the site to rank. Moreover, coding errors are harmful and can block search engines entirely, no matter how much time a person puts into other SEO efforts.
Common areas where search engines could create problems include:
- Language and Semantics
- Duplicate pages
- Forms
- Images, video, flash, audio files, and other non-textual content
Last words
If your website isn’t popular or appears high on Search Engines, how long could you afford to let that continue? It means you’re not getting the inquiries because most customers won’t see you. Take action now!
At MavenUp Creatives, we give our customers 24/7 online support. Whether you are interested in hiring us for the best SEO services in Pakistan, website design and development, mobile app development, and other digital marketing services, our teams have a solution for everything. Furthermore, we also offer Social Media Advertising and highly effective Google re-marketing to give our clients better results.
As one of the leading digital marketing services providers, we offer affordable services compared to our competitors. So look around; if satisfied, contact us via call or email, and our agent will contact you shortly.
Thank you for reading!
Our in-house online marketing experts implement the best strategies to take your website out of the shadows and promote your business by making it able to be seen by a large audience.
If you like this article, share it with friends who want to learn about SEO tools and services.
